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Read PMFBY features in vernacular languages


PMFBY Hindi PMFBY Gujarati PMFBY Bengali PMFBY Kannada

Objective of the Scheme


Pradhan Mantri Fasal Bima Yojana (PMFBY) aims at supporting sustainable production in agriculture sector by way of:

  • Providing financial support to farmers suffering crop loss/damage arising out of unforeseen events.
  • Stabilizing the income of farmers to ensure their continuance in farming.
  • Encouraging farmers to adopt innovative and modern agricultural practices.
  • Ensuring flow of credit to the agriculture sector; which will contribute to food security, crop diversification and enhancing growth and competitiveness of agriculture sector besides protecting farmers from production risks.

India is largely an agrarian country and our farmers are considered to be the backbone of our nation. The effort put in by our farmers in their work is commendable. To avoid damage to their crops from natural disasters such as flood, drought, storm, rains, forest fire, insects, pests. The Pradhan Mantri Fasal Bima Yojna (PMFBY) was introduced on 14th January 2016 to empower the farmers for compensations in case a claim arises.

All Farmers in the age of 18 to 70 years including tenant farmers growing the notified crops in the notified area are eligible for the scheme.

  • Compulsory for loanee farmers, obtaining Crop Loan/KCC account for notified crops.
  • Voluntary for Other/non-loanee farmers who have insurable interest in the notified crops.
  • Food crops (Cereals, Millets and Pulses)
  • Oilseeds
  • Annual Commercial/Annual Horticulture Crops
  • Prevented Sowing/ Planting Risk : When the Insured area is prevented from sowing/ planting due to deficit rainfall or adverse seasonal conditions, claims up to 25% of sum insured are payable to the farmers.
  • Standing Crop (Sowing to Harvesting) : Comprehensive risk insurance is provided to cover yield losses due to non- preventable risks (Drought, Dry spells, Flood, Inundation, Pests and Diseases, Landslides, Natural Fire and Lightening, Storm, Hailstorm, Cyclone, Typhoon, Tempest, Hurricane and Tornado).
  • Post-Harvest Losses : Coverage is available only up to a maximum period of two weeks from harvesting for those crops which are allowed to dry in cut and spread condition in the field after harvesting against specific perils of cyclone and cyclonic rains and unseasonal rains.
  • Localized Calamities : Loss/ damage resulting from occurrence of identified localized risks of hailstorm, landslide, and Inundation affecting isolated farms in the notified area.
  • The criteria of selection of implementing agency, notification of crop and other broad features of the scheme are similar to PMFBY.
  • Unlike PMFBY where yield base calculation happens here under RWBCIS, extreme weather conditions like excess/ deficit rainfall, high/ low temperature, continuous humidity, etc., which may result in losses to the crops are covered. Claim calculation in case of RWBCIS is based on weather data recorded on weather stations.

All Food & Oilseeds crops, and Annual Commercial/Horticulture Crops, as notified by respective State.

The Actuarial Premium Rate (APR) would be charged under PMFBY/RWBIS by implementing agency. The Rate of Insurance premium payable by the farmer will be given as below:

Sr.No Scheme Season Crops Maximum Premium Payable by Farmer (% of Sum Insured)
1 PMFBY/RWBIS Kharif Foods & Oilseeds Crops (All Cereals, Millets, Oilseeds, Pulses, Annual Commercial/Horticulture Crop 2.0% of SI or Actuarial rate whichever is less & 5% of SI for Annual Commercial/Horticulture Crop
2 PMFBY/RWBIS Rabi Foods & Oilseeds Crops (All Cereals, Millets, Oilseeds, Pulses, Annual Commercial/Horticulture Crop 1.5% of SI or Actuarial rate whichever is less & 5% of SI for Annual Commercial/Horticulture Crop

*If Actuarial Rates goes up by above rates in any state then the Balance premium will be shared by Central Govt & State Govt.

Uttar Pradesh : CHANDAULI, FARRUKHABAD, FIROZABAD, KANPUR NAGAR, RAMPUR, SAHARANPUR, AGRA, AMETHI, BALRAMPUR, GORAKHPUR, HATHRAS, RAEBARELI, AURAIYA, BULANDSHAHAR, AYODHYA, KASGANJ, SONBHADRA, VARANASI, PRAYAGRAJ, AMROHA, BASTI, CHITRKUT, GONDA, SITAPUR, HARDOI, LUCKNOW, MAHOBA, MORADABAD, SHAHJAHANPUR, SULTANPUR

Gujarat :- AMRELI, ANAND, BANASKANTHA, BHARUCH, GANDHINAGAR, MAHESANA, MORBI, NARMADA, PANCHMAHALS, PATAN, SURENDRANAGAR

Karnataka :- Chitradurga, Udupi, Hasan

Statistics :-

Sr. No. State Season Application Source Application Source wise Farmer Covered (Approx.) Total Farmer Covered (Approx.) Farmer Benefitted (Approx.) Claim Paid (Lac) Claim Pending
1 Karnataka Kharif 16 8,78,693 8,78,693 66,009 3,46,091 0
2 Karnataka Kharif 17 CSC 88,100 9,41,219 1,71,158 17,329 0
Bank 8,53,119
3 Karnataka Kharif 18 CSC 2,362 1,74,295 30,680 2,893 395
Bank 1,71,933
4 Karnataka Rabi 18-19 CSC 3,634 53,772
Bank 50,138
5 UP Kharif 17 CSC 57 4,08,120 97,540 5,734.99 0
Bank 4,08,063
6 UP Rabi 17-18 CSC 704 5,04,734 26,752 1,551 0
Bank 5,04,030
7 UP Kharif 18 Bank 5,15,192 5,20,004 1,05,513 7,538 0
INSURANCE 3,502
CSC 1,107
Farmer 176
CBS 27
8 UP Rabi 18-19 BANK 1,68,295 1,75,458 4,739 280 0
CBS 6,213
CSC 943
FARMER 7
9 West Bengal Kharif 2018 BANK 7,94,996 10,05,595 65,922 36.57 655
INTERMEDIARY 1,88,997
CSC 13,404
INSURANCE 8,183
FARMER 15
10 Gujarat Kharif 2018 BANK 6,52,901 6,52,901 4,83,015 65,319 8,851
11 Haryana Kharif 2018 BANK 1,75,847 1,78,129 64,060 13,276 79
CSC 1,539
CBS 728
INSURANCE 9
FARMER 6
12 Haryana Rabi 2018-19 BANK 1,68,295 1,75,458 13,692 2,186 1,525
CBS 6,213
CSC 943
FARMER 7

Uttar Pradesh : CHANDAULI, FARRUKHABAD, FIROZABAD, KANPUR NAGAR, RAMPUR, SAHARANPUR, AGRA, AMETHI, BALRAMPUR, GORAKHPUR, HATHRAS, RAEBARELI, AURAIYA, BULANDSHAHAR, AYODHYA, KASGANJ, SONBHADRA, VARANASI, PRAYAGRAJ, AMROHA, BASTI, CHITRKUT, GONDA, SITAPUR, HARDOI, LUCKNOW, MAHOBA, MORADABAD, SHAHJAHANPUR, SULTANPUR

Karnataka :- Chitradurga, Udupi, Hasan

Statistics :-

Sr. No. State Season Application Source Application Source wise Farmer Covered (Approx.) Total Farmer Covered (Approx.) Farmer Benefitted (Approx.) Claim Paid (Lac) Claim Pending
1 Karnataka Kharif 16 8,78,693 8,78,693 66,009 3,46,091 0
2 Karnataka Kharif 17 CSC 88,100 9,41,219 1,71,158 17,329 0
Bank 8,53,119
3 Karnataka Kharif 18 CSC 2,362 1,74,295 30,680 2,893 395
Bank 1,71,933
4 Karnataka Rabi 18-19 CSC 3,634 53,772
Bank 50,138
5 UP Kharif 17 CSC 57 4,08,120 97,540 5,734.99 0
Bank 4,08,063
6 UP Rabi 17-18 CSC 704 5,04,734 26,752 1,551 0
Bank 5,04,030
7 UP Kharif 18 Bank 5,15,192 5,20,004 1,05,513 7,538 0
INSURANCE 3,502
CSC 1,107
Farmer 176
CBS 27
8 UP Rabi 18-19 BANK 1,68,295 1,75,458 4,739 280 0
CBS 6,213
CSC 943
FARMER 7
9 West Bengal Kharif 2018 BANK 7,94,996 10,05,595 65,922 36.57 655
INTERMEDIARY 1,88,997
CSC 13,404
INSURANCE 8,183
FARMER 15
10 Gujarat Kharif 2018 BANK 6,52,901 6,52,901 4,83,015 65,319 8,851
11 Haryana Kharif 2018 BANK 1,75,847 1,78,129 64,060 13,276 79
CSC 1,539
CBS 728
INSURANCE 9
FARMER 6
12 Haryana Rabi 2018-19 BANK 1,68,295 1,75,458 13,692 2,186 1,525
CBS 6,213
CSC 943
FARMER 7

Click below link for more details :

https://www.pmfby.gov.in/

Farmers may take this Insurance through Bank, CSC Centers, Insurance Compney, Insurance companies’ Intermediary, Online portal of Insurance company and Crop Insurance portal designed by GOI.

Loanee Farmers : As part of Compulsory coverage, through concerned Bank Branch enrollment can be done without any proposal form and document formalities.

Non-Loanee Farmers : Farmers want to avail insurance shall fill up Proposal Form of the Scheme and submit the same along with the required document (Such as Land Possession certificate, Bank Detail, Aadhar etc) to nearest bank branch or CSC or authorized channel partner of USGI. Non-Loanee farmer may submit insurance proposals personally / through ‘on-line portal’ of concerned insurance company or crop insurance portal designed by Government for the purpose.

For any grievance please call on our toll free no. 1-800-200-5142 or write to us at contactus@universalsompo.com

You may also visit https://www.pmfby.gov.in/

PMFBY State Level Contact Centres

STATE ZONAL OFFICE ADDRESS CONTACT NO.
GUJARAT

401 | 4th Floor |3rd Eye One | Opposite Havmor Restaurant | Nr, Panchvati Cross Road | C.G.Road |Ahmedabad - 380 006 |

079 - 26431310
HARYANA SCO-9, Sector-10, First Floor, Above Central Bank of India Punchkula-134109 0172-4933700
KARNATAKA 3rd Floor, K.V.V Samrat, 217/A, 3rd Main, Outer Ring Road, Kasturi Nagar, Bangalore 560043 080-49253125
WEST BENGAL Express Tower , 7th Floor , 42 A ,Shakespeare Sarani , Kolkata- 700017 033 - 4057189
UTTAR PRADESH 401, Fourth Floor, Shalimar Logix, 4, Rana Pratap Marg Lucknow - 226001 0522- 3016785
Shivappa - Farmer Bagalkot (Karnataka), Kharif 17

It did not rain last year and cause of that I have suffered with the losses for my Maize crop but thankfully I was covered under PMFBY scheme. Against my premium of Rs.939 I have received claim of Rs.20000 which was great help. I thank government & Insurance Company for running this scheme so effectively.

Shivappa - Farmer Bagalkot (Karnataka), Kharif 17

 

With the initiative and announcement of District commissioner & Insurance Company I got to know the importance of PMFBY scheme and got myself enrolled in Kharif 17. Due to loss I was entitled for the claim and Insurance Company paid into my account.

Suresh - Farmer Bagalkot (Karnataka), Kharif 17

Suresh - Farmer Bagalkot (Karnataka), Kharif 17
 
Nareshputra - Farmer Charkhi Dadri (Haryana), Kharif 18

I have taken Fasal Bima under PMFBY in past also and also got claim for my losses that is why I have taken insurance this year also. I am very Thankful to our PM and Insurance company for thinking about welfare of farmers.

Nareshputra - Farmer Charkhi Dadri (Haryana), Kharif 18

 

Under Pradhan Mantri Fasal Bima Yojana I take insurance for my crop every year which is very beneficial for farmers like us. It is safety against our losses and all the farmers should take benefit from Pradhan Mantri Fasal Bima.

Hukum Singh - Hamirpur (UP), Kharif 17

Hukum Singh - Hamirpur (UP), Kharif 17
 
Sandeep Kumar - Tharva Village, Block Tohana (Fatehabad), Kharif 18

I have 6 acres of land in which I cultivate paddy crop. In 2017 my crop was spoiled for which I had received recovery under Pradhan Mantri Yojana. I request all the farmers to take this policy as it not only helps in meeting losses caused due to weather but also help in cultivating the next crop. I really appreciate our government for launching the scheme.

Sandeep Kumar - Tharva Village, Block Tohana (Fatehabad), Kharif 18

 

Like every year this year also I enrolled for Fasal Bima, This year we got to know about the scheme related things and timeline through making organized by Insurance Company. Insurance company did good job in spreading awareness through various medium.

Sujit Dodoi - Farmer Hoogly (West Bengal), Kharif 18

Sujit Dodoi - Farmer Hoogly (West Bengal), Kharif 18
 

Implementing Agency : The PMFBY Scheme shall be implemented through a multi-agency framework by selected insurance companies under the overall guidance & control of the Department of Agriculture, Cooperation & Farmers Welfare (DAC&FW), Ministry of Agriculture & Farmers Welfare (MoA&FW), Government of India (GOI) and the concerned State in co-ordination with various other agencies; viz Financial Institutions like Commercial Banks, Co-operative Banks, Regional Rural Banks and their regulatory bodies, Government Departments viz. Agriculture, Co-operation, Horticulture, Statistics, Revenue, Information/Science & Technology, Panchayati Raj etc.

IA shall be done by the concerned State Government for implementation of the scheme in their State. Such selection of IA shall be done from amongst the designated / empanelled companies.

The final selection of IA from amongst the pre-qualified insurance companies shall be done based on the lowest weighted premium quoted by a pre-qualified company for all notified crops within the cluster of districts.

The existing State Level Co-ordination Committee on Crop Insurance (SLCCCI), Sub-Committee to SLCCCI, District Level Monitoring Committee (DLMC) already overseeing the implementation & monitoring of the ongoing crop insurance schemes shall be responsible for proper management of the Scheme. Implementing Agency shall be an active member of SLCCCI and District Level Monitoring Committee (DLMC) of the scheme.

The Scheme shall be implemented on an ‘Area Approach basis’ i.e., Defined Areas (DA) for each notified crop for widespread calamities with the assumption that all the insured farmers, in a Unit of Insurance, to be defined as ‘Notified Area’ for a crop, face similar risk exposures, incur to a large extent, identical cost of production per 3 hectare, earn comparable farm income per hectare, and experience similar extent of crop loss due to the operation of an insured peril, in the notified area.

Defined Area (i.e., unit area of insurance) is Village/Village Panchayat level by whatsoever name these areas may be called for major crops and for other crops it may be a unit of size above the level of Village/Village Panchayat. In due course of time, the Unit of Insurance can be a Geo-Fenced/Geo-mapped region having homogenous Risk Profile for the notified crop. For Risks of Localized calamities and Post-Harvest losses on account of defined peril, the Unit of Insurance for loss assessment shall be the affected insured field of the individual farmer.

The Scheme can cover all the Crops for which past yield data is available and grown during the notified season, in a Notified Area and for which yield estimation at the Notified Area level will be available based on requisite number of Crop Cutting Experiments (CCEs) being a part of the General Crop Estimation Survey (GCES).

The Scheme can cover all the Crops for which past yield data is available and grown during the notified season, in a Notified Area and for which yield estimation at the Notified Area level will be available based on requisite number of Crop Cutting Experiments (CCEs) being a part of the General Crop Estimation Survey (GCES).

Farmers in the notified area who possess a Crop Loan account/KCC account (called as Loanee Farmers) to whom credit limit is sanctioned/renewed for the notified crop during the crop season.

AND such other farmers whom the Government may decide to include from time to time.

Voluntary coverage may be obtained by all farmers as mentioned in above answer, including Crop KCC/Crop Loan Account holders whose credit limit is not renewed.

The scheme covers Risks for the following incidences

a. YIELD LOSSES (standing crops, on notified area basis): Comprehensive risk insurance is provided to cover yield losses due to non-preventable risks, such as

  • (i) Natural Fire and Lightning
  • (ii) Storm, Hailstorm, Cyclone, Typhoon, Tempest, Hurricane, Tornado, etc.
  • (iii) Flood, Inundation and Landslide
  • (iv) Drought, Dry spells (v) Pests/ Diseases etc.

b. PREVENTED SOWING (on notified area basis): In cases where majority of the insured farmers of a notified area, having intent to sow/plant and incurred expenditure for the purpose, are prevented from sowing/planting the insured crop due to adverse weather conditions, shall be eligible for indemnity claims up to a maximum of 25% of the sum-insured.

c. POST-HARVEST LOSSES (individual farm basis): Coverage is available up to a maximum period of 14 days from harvesting for those crops which are kept in “cut & spread” condition to dry in the field after harvesting, against specific perils of cyclone / cyclonic rains, unseasonal rains throughout the country.p

d. LOCALISED CALAMITIES (individual farm basis): Loss / damage resulting from occurrence of identified localized risks i.e. hailstorm, landslide, and Inundation affecting isolated farms in the notified area

Risks and Losses arising out of following perils shall be excluded:-

War & kindred perils, nuclear risks, riots, malicious damage, theft, act of enmity, grazed and/or destroyed by domestic and/or wild animals, In case of Post–Harvest losses the harvested crop bundled and heaped at a place before threshing, other preventable risks.

In case of Loanee farmers under Compulsory Component, the Sum Insured would be equal to Scale of Finance for that crop as fixed by District Level Technical Committee (DLTC) which may extend up to the value of the threshold yield of the insured crop at the option of insured farmer. Where value of the threshold yield is lower than the Scale of Finance, higher amount shall be the Sum Insured. Multiplying the Notional Threshold Yield with the Minimum Support Price (MSP) of the current year arrives at the value of sum insured. Wherever Current year’s MSP is not available, MSP of previous year shall be adopted. The crops for which, MSP is not declared, farm 6 gate price established by the marketing department / board shall be adopted.

Further, in case of Loanee farmers, the Insurance Charges payable by the farmers shall be financed by loan disbursing office of the Bank, and will be treated as additional component to the Scale of Finance for the purpose of obtaining loan. For farmers covered on voluntary basis the sum-insured is upto the value of Threshold yield i.e threshold yield x (MSP or gate price) of the insured crop.

The Actuarial Premium Rate (APR) would be charged under PMFBY on the basis of Loss Cost (LC) i.e. Claims as % of Sum Insured (SI) observed in case of the notified crop(s) in notified unit area of insurance (whatsoever may be the level of unit area) during the preceding 10 similar crop seasons (Kharif / Rabi) and loading for the expenses towards management including capital cost and insurer’s margin and taking into account non-parametric risks and reduction in insurance unit size etc.

The rate of Insurance Charges payable by the farmer will be as per the following table:

Sr.No

Season

Crops

Maximum Insurance charges payable by farmer (% of Sum Insured)

1

Kharif

Food & Oilseeds crops

(all cereals, millets, & oilseeds, pulses)

2.0% of SI or Actuarial rate, whichever is less

2

Rabi

Food & Oilseeds crops

(all cereals, millets, & oilseeds, pulses)

1.5% of SI or Actuarial rate, whichever is less

3

Kharif & Rabi

Annual Commercial / Annual Horticultural crops

5% of SI or Actuarial rate, whichever is less

The State/UT Govt. will plan and conduct the requisite number of Crop Cutting Experiments (CCEs) for all notified crops in the notified insurance units in order to assess the crop yield. The State / UT Govt. will maintain single series of Crop Cutting Experiments (CCEs) and resultant Yield estimates, both for Crop Production estimates and Crop Insurance. Crop Cutting Experiments (CCE) shall be undertaken per unit area /per crop, on a sliding scale, as indicated below:

Sr.No

Insurance Unit

Minimum no. of CCEs required to be done

1

District

24

2

Taluka/Tehsil/Block

16

3

Mandal/Hobli/Phirka /Revenue Circle

10

4

Village/GramPanchayat/

Patwar-Mandal/Patwari-Halka

4 for major crops

8 for other crops

Also a Technical Advisory Committee (TAC) comprising representatives 9 from Indian Agricultural Statistical Research Institute (IASRI), National Sample Survey Organization (NSSO), Ministry of Agriculture & Farmers Welfare (GoI) and implementing agencies shall dispose/decide the issues relating to CCEs and all other technical matters. Inputs from RST/satellite imagery would also be utilized in optimizing the sample size of CCEs.

Once the Yield Data is received from the State/UT Govt. as per the prescribed cut-off dates, claims will be processed, 12 approved and settled by Implementing Agency (IA)

If the ‘Actual Yield’ (AY) per hectare of the insured crop for the defined area [on the basis of requisite number of Crop Cutting Experiments (CCEs)] in the insured season, falls short of the specified threshold yield (TY) Yield’ (RY), all the insured farmers growing that crop in the defined area are deemed to have suffered shortfall in their yield. The PMFBY Scheme seeks to provide protection against such contingency to all insured farmers of an Insurance Unit.

Claim Pay-outs based on Yield losses shall be calculated as per the following formula:

Shortfall in Yield

Claim Payout = _____________ X Sum Insured

Threshold Yield

Where, Shortfall in Yield = (Threshold Yield – Actual Yield)

For Loanee Customer:

For PMFBY coverage opted through Banks, the claim amount along with particulars will be released to the individual Nodal Banks. The Banks at the grass-root level, in turn, shall credit the accounts of the individual farmers and display the particulars of beneficiaries on their notice board. The Banks shall provide individual farmer wise details claim credit details to IA and shall be incorporated in the centralized data repository.

For Non- Loanee Customer:

The claim amount will be released electronically to the individual Insured Bank Account.

Methodology for Grievances

For any grievance please call on our toll free no. 1-800-200-5142 or write to us at contactus@universalsompo.com

You may also visit https://www.pmfby.gov.in/

PMFBY State Level Contact Centres

STATE ZONAL OFFICE ADDRESS CONTACT NO.
GUJARAT

401 | 4th Floor |3rd Eye One | Opposite Havmor Restaurant | Nr, Panchvati Cross Road | C.G.Road |Ahmedabad - 380 006 |

079 - 26431310
HARYANA SCO-9, Sector-10, First Floor, Above Central Bank of India Punchkula-134109 0172-4933700
KARNATAKA 3rd Floor, K.V.V Samrat, 217/A, 3rd Main, Outer Ring Road, Kasturi Nagar, Bangalore 560043 080-49253125
WEST BENGAL Express Tower , 7th Floor , 42 A ,Shakespeare Sarani , Kolkata- 700017 033 - 4057189
UTTAR PRADESH 401, Fourth Floor, Shalimar Logix, 4, Rana Pratap Marg Lucknow - 226001 0522- 3016785
File Grievances Track Grievances

To ensure maximum number of farmers across the State of Haryana, Uttar Pradesh & Karnataka districts, where Universal Sompo General Insurance is the appointed Insurance Company (IC) to enrol beneficiary famers under the Pradhan Mantri Fasal Bima Yojana (PMFBY), the company undertook and leveraged various publicity platforms to raise awareness activities about the national scheme.

Below are the lists of various activities undertaken by Universal Sompo General Insurance during the Kharif 2019-20 season:-

Number of districts under USGI: 11 number of districts

Publicity Platform:

Language: Gujarati
Number of insertions: 3 insertions
Number of Editions covered: 4 editions

Print Newspaper is the preferred and one of the cheapest medium for citizens to gather national and local news. For important national schemes such as PMFBY, we chose the largest read local vernacular newspapers to create awareness of the PMFBY scheme. The company placed Print Advertisements about PMBY in leading vernacular dailies to educate and inform the readers (farmers) about the scope of coverage as well as the deadline for enrollment.



Cities: Amod, Banaskantha, Lakhani,Vadgam, Narmada
Number of days: 30 days
Number of vans: 3 Vans

The company also rolled out publicity awareness about PMFBY scheme through the use of branded mobile vans. The vans were hired and specially branded with PMFBY scheme that roamed and halted at important local junctions for locals to know more about the scheme.

No of Billboards/Unipole/Wallwraps: 23 Outdoor sites
Size of Billboards: 20 W X 10 H
No. of signage boards across the districts: 250 signage boards
Size of signage boards: 6 W X 3 H

In India, outdoor hoardings play an important role in creating mass awareness for social schemes or products. At Universal Sompo, it was imperative for us to leverage this publicity platform to create awareness on the benefits of the Pradhan Mantri Yojana Scheme (PMFBY) during the Kharif season in districts where Universal Sompo was the Insurance Company (IC). The company installed and booked outdoor sites in the districts assigned to us, to create awareness among local famers about the scheme and included a Call-To-Action (Toll-Free) information numbers for farmers to get in touch. To ensure effectiveness, the outdoor hoardings were designed in local language of that particular state for easy connect.

Number of days: 2 days
Awareness Post : Gujarati Language
Impression (seen): 4569 users
Like/Share/Comments: 1073 users

Digital medium has the potential to target specific advertisements to users from a particular region. The company did a Facebook paid-campaign to target PMFBY advertisements for those users who could potentially be a farmer, relative or a well-wisher. The online campaign on Facebook was designed in vernacular/local language for easy connect with the locals.

Number of districts under USGI: 30 number of districts

Publicity Platform:

Publication: Amar Ujala
Language: Hindi
Number of insertions: 2 insertions
Number of Editions covered: 8 editions (Agra, Aligarh, Bareily, Jhansi, Kanpur, Lucknow, Meerut, Varanasi)

Print Newspaper is the preferred and one of the cheapest medium for citizens to gather national and local news. For important national schemes such as PMFBY, we chose the largest read local vernacular newspapers to create awareness of the PMFBY scheme. The company placed Print Advertisements about PMBY in leading vernacular dailies to educate and inform the readers (farmers) about the scope of coverage as well as the deadline for enrollment.

Cities:Ayodhya, Lucknow
Number of days: 15 days
Number of vans: 10 Vans

The company also rolled out publicity awareness about PMFBY scheme through the use of branded mobile vans. The vans were hired and specially branded with PMFBY scheme that roamed and halted at important local junctions for locals to know more about the scheme.

No of Billboards/Unipole/Wallwraps: 115 Outdoor sites
Size of Billboards: 20 W X 10 H

In India, outdoor hoardings play an important role in creating mass awareness for social schemes or products. At Universal Sompo, it was imperative for us to leverage this publicity platform to create awareness on the benefits of the Pradhan Mantri Yojana Scheme (PMFBY) during the Khseason in districts where Universal Sompo was the Insurance Company (IC). The company installed and booked outdoor sites in the districts assigned to us, to create awareness among local famers about the scheme and included a Call-To-Action (Toll-Free) information numbers for farmers to get in touch. To ensure effectiveness, the outdoor hoardings were designed in local language of that particular state for easy connect.

Number of routes: 10 routes
Number of days: 30 days
Names of the regions: Bareily, Etawa, Allahabad, Meerut, Aligarh, Lucknow, Chitrakoot, Azamgarh, Varanasi

Intercity bus commute is the preferred way for local farmers and their families to travel short distances around the districts. Universal Sompo General Insurance made every effort to use the bus panels for creating awareness about the scheme. We put up branded panel on the side and rear body of the intercity buses to raise awareness. It provided the perfect opportunity to create awareness while the bus was moving across villages as well as stationed at bus depots.

Number of days: 2 days
Awareness Post : Hindi Language
Impression (seen): 8754 users
Like/Share/Comments: 2133 users

Digital medium has the potential to target specific advertisements to users from a particular region. The company did a Facebook paid-campaign to target PMFBY advertisements for those users who could potentially be a farmer, relative or a well-wisher. The online campaign on Facebook was designed in vernacular/local language for easy connect with the locals.

District - Ayodhya & Lucknow

District Magistrate fag off Ayodhya & Lucknow Krishi Bhawan

District - Sonbhadra & Hathras

Farmer awareness camp at held at different district.

Number of districts under USGI: 3 number of districts

Publicity Platform:

Publication: Vijayvani
Language: Kannada
Number of insertions: 2 insertions
Number of Editions covered: 3 editions (chitradurga, hassan & Bengaluru)
Names of the Rural Areas covered through the advertisement:
chitradurga, hassan,udupi

Print Newspaper is the preferred and one of the cheapest medium for citizens to gather national and local news. For important national schemes such as PMFBY, we chose the largest read local vernacular newspapers to create awareness of the PMFBY scheme. The company placed Print Advertisements about PMBY in leading vernacular dailies to educate and inform the readers (farmers) about the scope of coverage as well as the deadline for enrollment.

District:chitradurga
Number of vans: 1 Van
No.of days: 30 days
No. of villages covered: 30 villages

Education and Entertainment seems to go hand-in-hand, when it comes to awareness building among the rural masses. Universal Sompo General Insurance designed a branded mobile van, which was wrapped with information on PMFBY scheme and stationed the vans in the morning at local village marketplace (Mandis) for farmers to know about the scheme. The same van was then used as an open theatre in the evening (after sunset) to entertain the local villagers with a Bollywood/Vernacular feature movie. This medium ensured that everyone in the family of a famer is involved and regular announcement were done during the movie breaks about PMFBY benefits.

Cities:Ramanagar, Bagalkot, hassan
Number of days: 30 days
Number of vans: 3 Vans

The company also rolled out publicity awareness about PMFBY scheme through the use of branded mobile vans. The vans were hired and specially branded with PMFBY scheme that roamed and halted at important local junctions for locals to know more about the scheme.

Cities:chitradurga, udupi
No of Billboards/Unipole/Wallwraps: 118 Outdoor sites
Size of Billboards: 20 W X 10 H

In India, outdoor hoardings play an important role in creating mass awareness for social schemes or products. At Universal Sompo, it was imperative for us to leverage this publicity platform to create awareness on the benefits of the Pradhan Mantri Yojana Scheme (PMFBY) during the Kharif season in districts where Universal Sompo was the Insurance Company (IC). The company installed and booked outdoor sites in the districts assigned to us, to create awareness among local famers about the scheme and included a Call-To-Action (Toll-Free) information numbers for farmers to get in touch. To ensure effectiveness, the outdoor hoardings were designed in local language of that particular state for easy connect.

Number of days: 2 days
Awareness Post : Kannad Language
Impression (seen):
Like/Share/Comments:

Digital medium has the potential to target specific advertisements to users from a particular region. The company did a Facebook paid-campaign to target PMFBY advertisements for those users who could potentially be a farmer, relative or a well-wisher. The online campaign on Facebook was designed in vernacular/local language for easy connect with the locals.

District - Hassan

Samrakshane Crop Insurance Portal training to Bankers and CSC

District - Chitradurga

District Collector fag off chitradurga with ZP president

District - Chitradurga

Farmer awareness camp at held at different district.

State District Name Notified Crops Farmer Premium Cut-Off Date Notified Crops
<< First < Prev 9 10 11 12 13 Next > Last >>
UP BULANDSHAHAR Maize 31-Jul-19 Maize
UP BULANDSHAHAR Bajra 31-Jul-19 Bajra
UP BULANDSHAHAR Urd 31-Jul-19 Urd
UP BULANDSHAHAR Arhar 31-Jul-19 Arhar
UP AYODHYA Paddy 31-Jul-19 Paddy
Season State District Name Notified Crops Farmer Premium Cut-Off Date Notified Crops
<< First < Prev 9 10 11 12 13 Next > Last >>
Kharif Gujarat PANCHMAHALS COTTON_Irrigated 15-Aug-19 COTTON_Irrigated
Kharif Gujarat PANCHMAHALS COTTON_Rainfed 15-Aug-19 COTTON_Rainfed
Kharif Gujarat PANCHMAHALS Maize (Makka)_Common 15-Aug-19 Maize (Makka)_Common
Kharif Gujarat PANCHMAHALS PADDY_Irrigated 15-Aug-19 PADDY_Irrigated
Kharif Gujarat PANCHMAHALS PADDY_Rainfed 15-Aug-19 PADDY_Rainfed
season State District Name Notified Crops Farmer Premium Cut-Off Date Notified Level Notified Crops
<< First < Prev 5 6 7 8 9
Kharif 2019 Karnataka Hasan Sesame (Gingelly/Til)/Sesamum_RF 31-Jul-19 Sesame (Gingelly/Til)/Sesamum_RF
Kharif 2019 Karnataka Hasan SUNFLOWER_RF 31-Jul-19 SUNFLOWER_RF
Kharif 2019 Karnataka Hasan Tomato_Hort 31-Jul-19 Tomato_Hort
Kharif 2019 Karnataka Hasan Pigeon pea (red gram/arhar/tur)_RF 31-Jul-19 Pigeon pea (red gram/arhar/tur)_RF

The Government of India and Ministry of Agriculture, in its concerted endeavors to ensure that maximum numbers of farmers in India benefit from the Pradhan Mantri Fasal Bima Yojana (PMFBY) scheme, to mitigate crop loses and financial burdens from uncertain natural catastrophic events, have undertaken a noble exercise to intensify Publicity and Awareness campaign through the Kisan Kalyan Abhiyan II activity.

To comply with the directive, Universal Sompo undertook various Publicity activities in Mewat district of Haryana

  • Outdoor Hoardings/Billboards/Wall-wraps/Unipole
  • Print Newspaper Advertisements
  • Mobile Cinema Vans
  • Mobile Vans
  • Exhibition – Krishi Darshan Expo
  • Social Media
  • Banners/Pamphlets/Leafkets
State Name District Name KVK Name Village Name Day
<< First < Prev 2 3 4 5 6
HARYANA MEWAT Gurgaon Bawla Day-26
HARYANA MEWAT Gurgaon Chilla Day-27
HARYANA MEWAT Gurgaon Dhulawat Day-28
HARYANA MEWAT Gurgaon Nijampur Day-29
HARYANA MEWAT Gurgaon Raniki Day-30
Facebook Post-Awareness Activity
Facebook Post-Awareness Drive
Facebook Post-Awareness Session
Facebook Post-Educating & Empowering Women
Facebook Post-Organised Forum
Facebook Post-Van Branding
Facebook Post-Video-Conversation with Farmers
Facebook Post-Video-Farmer Intreview
Facebook Paid Campaign
Facebook Post Bus Branding
Facebook Post Mobile Cinema Van
Facebook Post Mobile Van
Instagram Post Mobile Cinema Van
LinkedIn Post Mobile Van
Twitter Post Bus Branding
We have celebrated Focused Crop insurance week from 15th July 2019 to 21st July 2019 for spreading awareness about the PMFBY
Facebook Post-Awareness Session
Facebook Post-Educating & Empowering Women
Facebook Post-Van Branding
Facebook Post-Video-Farmer Intreview